Here at Tapad we have ambitious goals – we want to crack the code of how to bring real value to mobile advertising, and we’re making progress every day. We have onboarded a massive amount of mobile inventory and targeting data through our partners and are using exciting techniques such as desktop-to-mobile retargeting and location-based targeting to find the right audience for our advertisers.
Building on the experiences made in the online display space in the past 10 years, we’ve built a brand new ad server, ad exchange, and a mobile-focused DSP. We have come a long way, but we still have a lot to do to re-define the industry, and we need more great engineers to join us.
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